State/UT Name : Jharkhand

Place : Devghar Municipal Corporation, Jharkhand

Type of Initiative : Innovation for Awareness

Date of Initiative : 06-04-2020

What Initiative Were Taken? : Video Appeal by PMAY(U) beneficiaries to obey the lockdown using social Media

Details : To prevent the spread of COVID-19, there is a lock down of 21 days nationally. In such condition there is essential to maintain the rules of Lockdown to break the chain of COVID-19. As a result various ULBs have formed ULB level Whatsgroup with PMAY beneficiaries and conveyed the message to make video messages by beneficiary or their family members about the importance of Lockdown and maintaining this. As a result appeals message videos on Stay Home for maintain the Lockdown and circulated in various social media platform for awareness.

Outcome : Many ULBs have created their own small team, all are working from home. With the support of SLTC, they have created many digital IEC materials on COVID -19 and circulate it through various social media platform like facebook, whattsup , Twitter and print media. The Janta Curfew success, lightning a lamp on 5th April, ensuring social distancing, message on cleanness, distribution of food during loackdown to needy PMAY beneficiaries, A message of Hope by organizing creative fest in digital media are some of the output of our activities. To support this, links have been provided above.